THE NEXT BEST THING TO FEEDING RAW
We believe that rendered meals such as chicken meal, turkey meal, or lamb meal provide a very good economical source of concentrated protein, but we feel that dehydrated chicken is even better.
RAWZ has 12% fat naturally present, which we feel is a thoughtful level for today’s moderately active pet. Most fats are added to pet foods to enhance palatability. Comprised of gently cooked meat, RAWZ is highly palatable without the need for added fats.
Not all proteins are created equal. Protein Efficiency Ratio (P.E.R.) measures the nutritive value of protein sources. The higher the P.E.R. value of a protein, the more beneficial it is to the animal.